Most business owners know that creating a website and posting online videos are effective ways to increase their customer base, but not everyone understands how to create engaging online videos that make visitors want to stay longer and ideally, purchase goods or services. Here are ten tips to help you produce effective online videos.
Determine the main objective for your video and write a script before you start filming. Include useful content to add value to your video and spark people to ask questions and make comments.
Consider the demographic group you want to target and tailor the language and terminology of the video to that specific group. For example, a video using the common lingo for fishing enthusiasts encourages them to share it with other anglers.
There’s nothing worse than watching a video with bad audio – your visitors will most likely exit, rather than watch the entire thing. The same rule applies to lighting. Good lighting makes your video look professional and appealing.
Use the best quality camera you can afford. Don’t skimp on quality, because a great video that’s enjoyable to watch is one that people will share more often. People can tell if you use a low-quality camcorder or Flip camera, which will reflect negatively on your business.
Make your video engaging by using unscripted on-camera interviewees to create an emotional connection with viewers.
Motion graphics are basically graphics or text in motion. Created by a motion graphics artist, an example would be an animation of your logo. Motion graphics/or animation technology creates the illusion of movement. Combine them with sound effects or music to create a powerful effect.
Everyone loves upbeat music and using it will make people want to watch your video in its entirety. Find music that is compatible with the message in the video.
Take time to edit your video, so it looks clean and the message is clear. Unnecessary footage makes videos too long and the objective of the video can become lost. Remember, you only have a small amount of time to engage your target audience.
High quality video compression minimizes image data, which helps reduce the consumption of resources while still displaying your video in excellent quality. This is especially helpful for the Internet and the wide array of electronic devices used nowadays to access it.
Add tags and descriptions to your video to increase views and then market it via social media and blogging. Use call to action items to engage your viewers, such as a referral to your website or a list of related articles. Provide an area to add comments and to sign up for weekly email tips.
By following these ten tips, you can create effective online videos that will engage visitors to stay on and return to your website. It’s a win-win situation: you provide interesting, usable information to your viewers and they in turn will help to spread the word about your business.