A well-known marketing strategy is to add fresh content to your site regularly, but you may wonder what type of content is the most effective. Most people think of written content, which they can pepper with keywords, so various search engines can find and index their website. Although this is one way to get your website noticed, the effectiveness of video has increased exponentially due to the growing popularity of mobile media. More and more people are accessing the Internet via smart phones, e-readers and tablets. Recent studies show that the majority of web traffic driven by video will dramatically increase over the following months, reaching an all-time high by the end of 2013. Here are eight important reasons why you should use marketing videos.
You get the most bang for your buck when you use marketing videos, because they are relatively inexpensive to create. It is a known fact that more website viewers are attracted to sites that feature videos and once there, they stay much longer. Video translates over a variety of devices, unlike text. If you have ever attempted to read a large block of text over a cell phone, you know that it can be frustratingly difficult.
Video allows your customers to become familiar with you and your business quickly, which helps them form a personal connection that translates into sales. Online video is an easy way for people to learn about your business while in a comfortable environment. This is a no-brainer. Ask yourself this: As a consumer, would you rather sort through several paragraphs of text and web pages to learn more about a business, or would you rather watch a short video that is interesting and entertaining?
Have you ever heard of an article going viral? In most cases, you can only publish your written content in one place; however, you can share your marketing video in many venues. You may want to syndicate your video in various websites, such as YouTube and Blip, for example. You should also embed the link to your video on your own website and Facebook pages. You even can ask others to add your video or the link to your video to their own websites and social media pages, like Facebook, Twitter and Pinterest, for example.
Adding video to your content engages people quickly, therefore your site will not only attract more viewers, they will stay longer and be encouraged to return. A good marketing video helps your visitors get to know you faster and easier, making them have much more trust and confidence in you and your business. Video is a tool that sparks excitement about your business and that excitement is not only contagious, it helps your business grow.
According to the latest research, web pages containing videos have an advantage over text when it comes to search engines. In addition, studies show that when searched on the web, video gets three times the clicks as articles without videos. Search engines find and index video more efficiently than plain text.
When you add your marketing video to your customer emails, you can engage them as much as 200 to 300 percent more than text emails. The simplicity of clicking on your video inside the email makes it easier for people to visit your site. Once on your website, video encourages them to stay longer and purchase your product or services.
Once people have viewed your video, you can then ask them to upload their own videos showing them using or describing your product. Invite your visitors to embed your videos on their web pages, too. You can also increase links back to your main website by using multiple video sharing sites. Trust is a strong factor when consumers need to choose one business over another. Consider using customer testimonials, but not with text, with video showing real people talking about their experience using your business. This creates a solid trust factor, giving your business a definite advantage over others.
The ways you can use video to market your product or services are innumerable. Create a video that tells your visitors about your business and what it can do for them. Use an online video as a virtual tour, showing viewers what is available on your website or what your physical location looks like. Make a video that demonstrates how to install, set up or use your product. Videos can be a great way to display new products or services, and to announce special offers.
Adding effective marketing videos to your website increases traffic, keeps visitors there longer and encourages them to return often. This, in turn, raises your search engine rankings, which helps to get the word out about your product or service, increasing sales. You do not have to invest a large sum of money and there are varieties of ways to share your video, so you get the best results from producing it. Adding marketing videos can become habit forming – but you can rest assured, using video to market your business is a good habit that produces great results.
Now that you understand why you should use marketing videos, you are ready for the next helpful article, “Ten Tips for Creating an Effective Online Video.”